HISTORY
An icon is born
It is a story that carries the scent of sugar and the sea, of convents overlooking the Coast and lighted shop windows in the heart of Naples.
According to tradition, in the eighteenth century, the pastry chef Pasquale Pintauro learned from his aunt, abbess of the convent of Santa Rosa, the secret of the rich and fragrant desert, and decided to bring it to the city. He opened his shop in via Toledo and transformed a conventional recipe into a popular symbol: the Napolitan sfogliatella.
Thus, the sfogliatella as we know it today was born.
And so a name destined to become a legend came into being.
From that moment on, Pintauro was not just a pastry shop.
It became a point of reference, a meeting place, a ritual.
“Pintaturo is bustling!”
“One strolls along to Pintauro.”
These saying have entered everyday language, as if the bakery formed part of the very character of the city.
Generations have passed before its windows: the Holy Thursday “struscio”, hands dusted with powdered sugar, a warm sfogliatella shared along the via Toledo, a savoury pastry, a sour cherry biscuit, the feast day pastiera.
Those that have guarded this legacy over time are the women and men who lived at the shop as if it were their home. Among the last owners was Mrs Elvira Maria Di Marco, remembered for her attention to the shop’s good name and her clientele. And then there was Peppe Tomei, who from 1986 to 2024, was so much more than a face behind the counter: he was its heart, its daily smile, a presence that became familiar, a living memory of the place and of the crowd that constantly filled it, like a continual wave of voices, outstretched hands and shared anticipation.
Pintauro is a story
that continues.
Today, with Francesco, his wife Simona and partner Davide, Pasticceria Pintauro 1785 has gained renewed strength and a new momentum, preserving the heritage of the past and transforming it, day by day, into a shared passion with the same fragrance as always.
